"Ready. Fire. Aim." - GJ Inc.

“Ready. Fire. Aim.”

"You don't have to get it right, you just have to get it going"

The impacts of 2020's pandemic will be remembered for many years to come. In the midst of what felt heavy and "unique", many chose to shift their perspectives and seize opportunities. Among them was Dorothy.

Dorothy began her GJ Experience at the start of August 2020. Now she's offering you an inside look to her journey - just four months later.

1. What caused you to join the GJ 30 day Experience?
I had to stop all in-person sessions and classes due to the pandemic! As a Feldenkrais practitioner - providing somatic education that helps people become aware of their body and self so they move better & feel better, the mainstay of my work was individual sessions of functional integration which involved touch and guided movement. Within four days I moved all lessons online - it was working, but I knew I wasn’t happy with the setup and system and I needed to pivot, but wasn’t sure how to move forward. I watched a summit online on how to move your movement practice online where I heard Georges & Janelle speak and I knew, “This is it! This is what I need!”

2. At what point did you start reaching out to potential members?
I did it in stages. About two weeks before the end of the 30 day GJ Experience I reached out to my loyal clients and let them know something good is coming. Then I began spreading the word to all who took my classes. By two weeks after the Experience I was contacting my entire email list planting seeds that something good and exciting was coming. Then, about six days before my launch, I was contacting them every day and answering questions.

3. How long after you completed the 30 day Experience was it when you invited people into your membership?
About five weeks after the GJ Experience I started with a founding member launch - which was open to my whole list and anyone they invited. They were excited knowing they’d get in on special pricing that’d never be offered again. I opted to do two launch parties to accommodate people from all timezones and schedules.

4. How long have you now been "open" and what's the best part about it?
I’ve been open for three months. The best part about it is - as a membership it’s a canvas of possibility for creativity and producing. Every time I get an idea or want to do something, I don’t have to reinvent the platform, I already have the platform and I have community…I love it as a community with the people who are wanting to be there! That’s what I love about it - the canvas, the community, the potential, the creativity… it’s just neat.

5. In your own words, you chose to, "Ready. Fire. Aim." Why did you choose this route? What did you learn from it? And, would you do it again?
There’s just a point when you just need to point and shoot and do it. You can’t always know every single thing you need to know in advance, you can’t have everything be perfect. Plus, perfection is boring! If I had to do it again, I would do it this way again! I was riding the wave of all the change that was happening in the world - and it’s still happening. I just didn’t want to be late to that party! People were starting to do things online and I didn't want to be the last one doing that. Plus, you’ll keep wanting to do so many things, fix this, change that - which can all be refined later.

6. Lastly, what advice would you offer others nervous to do a membership or who are hesitant to launch the membership site they have?
My advice is a little bit of, “Ready, Fire, Aim” - within the window of what works for you. When you join the GJ Experience, block off some time because what you dedicate toward it will give more fruition. It’s now, it’s time to go!

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